Lingerie and Pop Star Endorsement, Does it Really Grow Sales?
With the womens lingerie market saturated with a big range of bra brands ranging from low cost and inexpensive to designer and premium designer, the fight for market share is actually now growing tougher. Don’t be a Bridget and go for sexy knickers this Autumn.
The womens lingerie market including bras and stockings is worth over two billion pounds within the Great British Isles. With such a commercial market the number of womens bra and underwear brands who are using famous celebrity endorsements have increased. The latest female celebrities to put their face and bodies to lingerie brands include Melanie B from pop group the Spice Girls, Katie Price and footballer wife Louise Redknapp.
Melanie B signed a contract with the popular brand Ultimo for a big half a million pounds. The gorgeous Melanie B has been doing many ab workouts to show off her six pack in the press photographs for the new range of ultimo swimwear. She follows in other pop star footsteps. Another famous pop singer that modeled for a womens lingerie company is the stunning Louise RedKnapp, she modeled for Triumph. The boost in sales for the womens bra and underwear brands using celebrities to endorse their bras have worked.
A celebrity endorsement will work well when the lingerie company matches itself up with a famous person who has the same values and is a good match to the product and the brands target consumers.
